Sandwich Artist?

I'm talking about the idea that any work or position affords an opportunity to design and be an artist. Are all the people who make sandwiches at subway artists???? Probably not but I have to believe that Subway is on to something when they call their sandwich makers artists. There is something about a positive label that brings out the best in us. And what better label than artist. The idea that any of us can shape and craft objects, experiences, customer interactions with design in mind is to me an inspirational thought.