Is there anything left to improve on a roll of toilet paper? After all it already comes squeezable, quilted, in colors, and scented. But late last year the good people at Kimberly-Clark found yet another way to improve it. And like many arts their idea was subtractive rather than additive.
They figured out how to remove the core, the card board part from the middle. People just throw it away to the tune of about 17 billion tubes a year, a number that would stretch more than a million miles end to end. This idea is a welcome removal from landfills and a boost to the environment.
It's another reminder that absolutely anything can be improved upon. It's also a reminder to think not only about what you can add to your product or service but also what can you remove.
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